Cookie Policy
Last updated: 15 January 2026
What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about user behaviour and preferences.
Cookies contain information that is transferred to your device's hard drive. They help us recognise your device and store some information about your preferences or past actions on our website.
Why We Use Cookies
ClearObservium uses cookies and similar tracking technologies for several purposes:
- Essential website functionality: To ensure our website works properly and securely
- User experience improvement: To remember your preferences and provide personalised experiences
- Analytics and performance: To understand how visitors use our website and improve our services
- Marketing and advertising: To deliver relevant advertisements and measure their effectiveness
- Communication: To enable certain features like contact forms and live chat
Types of Cookies We Use
1. Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the website to work.
Examples: Session management, security tokens, cookie consent preferences
2. Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website's performance and user experience.
Primary provider: Google Analytics
3. Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.
Examples: Language preferences, region settings, personalised content
4. Marketing/Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.
Primary providers: Google Ads, Facebook Pixel, other advertising networks
Detailed Cookie Information
The following table provides detailed information about the specific cookies we use:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking | 90 days | Marketing |
| IDE | Google Ads - advertising personalisation | 2 years | Marketing |
Third-Party Cookies and Services
We use several third-party services that may set their own cookies on your device:
Google Analytics
We use Google Analytics to understand how visitors use our website. This helps us improve our content and user experience.
Learn more: Google Privacy Policy
Google Ads
We use Google Ads for advertising and remarketing purposes. This helps us show relevant advertisements to users who have visited our website.
Learn more: Google Ads Privacy
Google Fonts
We use Google Fonts to display custom fonts on our website. This may involve data transfer to Google servers.
Learn more: Google Fonts Privacy
Google Consent Mode v2
We implement Google Consent Mode v2, which adjusts how Google's tags behave based on your consent preferences. This means:
- If you accept marketing cookies, Google Analytics and Google Ads will function normally
- If you reject marketing cookies, these services will operate in a privacy-enhanced mode
- Your consent preferences are respected and communicated to Google's services
- Data collection is minimised when consent is not provided
How to Manage Cookies
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner at the bottom of the page. You can:
- Accept All: Allow all cookies including analytics, functional, and marketing cookies
- Reject All: Only allow strictly necessary cookies
- Customise: Choose which categories of cookies to allow or block
You can change your preferences at any time by clearing your browser cookies and revisiting our website, or by contacting us directly.
Browser Settings
You can also manage cookies through your browser settings. Most browsers allow you to:
- View and delete cookies that are currently stored on your device
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that if you block all cookies, some parts of our website may not work properly.
Opt-Out Links
You can opt out of certain third-party cookies directly:
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and updating the "Last updated" date.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
ClearObservium B.V.
Stationsweg 232
4861 US Breda
North Brabant, Netherlands
Email: [email protected]
Phone: +31 762657453